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It’s Here: Absolute Collagen Launch Exclusive Collagen Shampoo and Conditioner!


Our Absoluters asked - and we answered! Absolute Collagen have launched our own thickening shampoo and conditioner to give you your absolute best hair days - read on for all you need to know about these groundbreaking haircare products!

March 30, 2022


Photo showing a bottle of Absolute Collagen shampoo and Absolute Collagen conditioner standing on a shiny bathroom surface

March 30, 2022


You asked, and we delivered - Absolute Collagen has created exclusive collagen haircare!

Absolute Collagen’s thickening shampoo and conditioner is expertly formulated to complement your daily dose of our collagen supplement, with these powerhouse products working together to create your absolute best hair days. Here’s how it works, and how we got here…

The Story Behind Absolute Collagen’s Shampoo and Conditioner

With Absoluters at the heart of everything we do, when Maxine heard feedback from Absoluters that they were concerned about thin, fine, lifeless hair, she set out to create the perfect product to fight back!

After two years in development with some of the UK’s top hair specialists, we’re beyond proud to announce that Absolute Collagen’s thickening shampoo and conditioner is now available to all, following an exclusive Absoluter launch earlier this year

With a commitment to natural ingredients that really work, we worked hard to create the perfect formula, and after clinical trials and the Absoluter seal of approval, we knew we’d hit on something pretty special.

Photo showing Maxine Laceby, a smiling woman in her fifties, wearing a white lab coat and hair net, she is standing in a factory holding up a bottle of Absolute Collagen shampoo and Absolute Collagen conditioner

Our resident hair expert Eva Proudman MIT IAT, Chairman of the Institute of Trichologists, worked with us to develop our shampoo and conditioner, and also ran the clinical trials - which found that our powerhouse haircare duo actually thickened hair by up to 20% in just 8 weeks! 

The Science Behind Absolute Collagen’s Shampoo and Conditioner

We’ve created the UK’s first collagen complex formula specifically developed to tackle fine, thin hair without leaving hair weighed down, as many existing thickening products often do.

Our unique and groundbreaking collagen complex formula boosts hair inside and out: collagen amino acids penetrate deep into the cortex of the hair, strengthening and thickening from within, while soluble collagen works externally to wrap the hair cuticle in a thin protective layer, protecting it from the outside and providing unrivalled shine and gloss - so you can look salon-fresh every single day!

The result is volumised, thicker hair with a gorgeous lightweight bounce and no frizz or flyaways - in short, luscious locks as full of life as you are!

We’ve also included other powerful yet gentle hair-boosting ingredients: wheat protein, which supports hair’s body and volume, and plant protein, which also works to strengthen the hair.

Our shampoo and conditioner are paraben free and cruelty free, and comprise at least 96% natural ingredients. It also contains a very gentle cleanser found in baby shampoos, meaning our haircare duo delivers a deep, powerful, scalp-balancing cleanse while also being extremely gentle to skin.

The shampoo not only cleans hair but also, crucially, works to create and maintain a healthy, balanced scalp for the hair to grow and thrive, as this is the (literal!) root cause of many hair issues. A little goes a long way, so we recommend just using an amount the size of a 10p coin. Follow with the conditioner, which delivers nourishing hydration and protection to the hair’s cuticle, leaving it glossy and gorgeous - and for best results, leave the conditioner on for 3-5 minutes so it can really work its magic (well - its science!)

Clinically Proven Thickening Haircare

The results of Eva’s clinical trial were truly impressive, and we at Team AC were beyond impressed. Eva found that not only did our haircare duo leave hair up to 20% thicker in 8 weeks, but the participants noticed a range of other amazing hair benefits, too. These include:

  • Less hair shedding.
  • Improved scalp health, which helps hair grow better.
  • Less hair breakage due to stronger hair.
  • Increase in the amount of hairs growing from individual follicular units - this sounds complicated, but it just means more hairs grew from each follicle, which in turn made the hair look noticeably, and naturally, thicker and fuller!

And perhaps most importantly - it’s Absoluter approved! We’ve loved reading the amazing reviews from the first amazing Absoluters to test our shampoo and conditioner - like this one from Tiffany.

Before and after photo of Tiffany, a smiling middle aged woman with chin length brown hair and a fringe. Her hair is thicker in the second photo.

View more glowing testimonials like Tiffany’s over on our haircare product page.

So in short - Absolute Collagen’s thickening shampoo and conditioner is here, and it’s absolutely amazing! We’re so excited for you to try it - subscribe today and enjoy both powerhouse products for just £28, or buy as a one-off purchase for £34.

Say hello to your absolute best hair days, and don’t forget to keep us updated. We can’t wait to see how you get on!