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Image of Maxine and Frances at the CEW Awards
August 9, 2022

Maxine’s July Roundup: Filming days, summer travels and hitting a huge Instagram milestone!

2 mins read By Maxine Laceby monthly roundup

With summer in full swing, July was a month filled with fun events for Absolute Collagen. July was a fantastic month for Team AC, not only for the events that took place but because the sun was shining and summer officially arrived!

July was an incredible month with the debut of our first ever ad campaign across TV, billboards and social media. We were insistent that our TV advert was inclusive, feel-good and filled with our fabulous customers.

It’s been amazing to see the impact of the advert. to have so many of our Absoluters reaching out to us, letting us know how proud they are:

"I would just like to say a big thank you to Maxine & Team AC for being so inclusive in your new TV ad. After embracing both my natural curls & grey hairs, I felt so proud to be represented on mainstream TV - thank you! I've been taking AC for nearly 4 years and I wouldn't be without it. Proud to be 52 & openly grey!” - Sarra L.

With the win of our CEW Award in June for our collagen shampoo, I was invited to attend the awards ceremony where I was accompanied by my lovely daughter and co-founder Darcy and CEO of Absolute Collagen, Frances. It was a thrilling and exciting evening to be able to collect this award and be in the presence of other brilliant industry leaders. The after-party was also a great event where I had a lot of fun with my daughter Margot.

Image of Maxine at CEW afterparty

This month I sat down with Sarah Cooper-White, the Beauty Director for Woman & Home, where we discussed all things beauty, collagen and women empowerment! Despite a few technical difficulties (I’m not the most tech savvy person!), the Instagram Live was a great success and was a fun and creative way for us to get involved and engage with our Absoluters.

Onto filming news, our brilliant resident trichologist and Chairperson of the Institute of Trichology, Eva Proudman joined us for a jam-packed day of filming. She popped in to visit our amazing Birmingham office, where she shared her expert hair and scalp knowledge with our creative team for a whole day of shooting content. Stay tuned for some fabulous social media content and blog posts with Eva.

July saw a record-breaking heatwave for the UK with temperatures reaching an all time high. On a similar note, Team AC also saw records shattered with our Instagram reaching 45,000 followers! What an amazing achievement to see our social media platforms grow and welcome new Absoluters to the AC community.

Lastly, it seems my traveling chronicles continue! Last month I set off to Greece, and this month I jetted off to sunny Mallorca for a lovely relaxing holiday. It was great to unwind and have some time to myself, whilst soaking in the sun. It was the perfect holiday for summer before I trek off yet again next month to Iceland - talk about the complete opposite ends of holiday-ing!

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Article written by Maxine Laceby
This blog post is written by Maxine Laceby, co-founder of Absolute Collagen. Maxine founded Absolute Collagen at 50 years old, after experimenting with a recipe in her kitchen. She went from being a full-time mum to becoming a beauty business owner in a just a year. Now, an award-winning entrepreneur Maxine always puts our amazing Absoluters at the heart of everything we do.

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