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Maxine Laceby

Maxine featured on the BBC’s Inside Track

Catch our founder and CEO, Maxine, on the BBC, sharing how she started Absolute Collagen.

January 20, 2020

Absolute Collagen founder, Maxine Laceby, featured on the BBC

January 20, 2020

I’m thrilled to announce that I was recently featured on the BBC programme, Inside Track. 

During the show, I shared my journey from happy stay-at-home mum to CEO, how I started Absolute Collagen, as well as what it’s like to be a female entrepreneur.

It was an amazing opportunity, and I’m so excited to share the interview with you! You can watch it below:

I know that pigs trotters and chicken feet don’t sound like a glamorous start, but it’s how I discovered the magic of collagen and the benefits it has on the body. Fast forward to today, and we’re using the best hydrolysed marine collagen on the market — and providing our drinkable sachets to consumers all around the world.

There are a lot of questions and debates around how and if collagen supplements work. But the main reason I created Absolute Collagen is because I saw the effects collagen had on my body firsthand. Now we have over 1,000 5-star reviews from our #Absoluters. You can read them here.

As I say in the interview, increasing your collagen intake isn't about turning back the clock and delaying the ageing process. We all get older; there’s no stopping it. Instead, I think that it’s about being and feeling the best version of yourself and doing all you can to enhance what we have and who we are. Good skin, beautiful hair, and strong nails are all great, as is feeling good both inside and out. Collagen is a great investment for your overall body supporting your organs, gut health, ligaments, joints and is great for muscle repair.

Watching my business take off and hearing from our happy #Absoluters has been the most incredible journey. I’m dyslexic, I have ADHD, and up until starting this business, I hadn’t worked for 25 years. But that didn’t stop me.

Now, just a few years later, I’m the CEO of one of the UK’s leading collagen supplements which is also one of the fastest-growing direct to consumer brands and I’m speaking to the BBC about my growth as an entrepreneur.

It's a real testament to how one idea can become a massive success — as well as proof that age isn’t a barrier. You can accomplish anything. 


  • I had thought at the grand old age of 72 it was too late to hope for any improvements. It’s taken a few months but my hair has stopped falling out, nails are so much better and, although disappointed that my eyelashes haven’t exactly thickened, they are at least visible now. I had been diagnosed with osteoperosis which has, mysteriously, greatly improved. Could this be the collagen? Bit of a coincidence!! Oh, and my daughter keeps telling me how good my skin looks, and I thought she was wearing rose tinted glasses!

    Lesley Dickinson on

  • Wow! Just watched the interview and had to say that you are an inspiration and your product is amazeballs! Thank you for staying so grounded and accessible and for obviously caring about your customers ♥️🙏♥️

    Tracey on

  • What a fantastic interview, well done you. A super inspiration to us women. Thank you Maxine.

    Jenny Barnes on

  • Well done Maxine we’re all proud of you as woman. Especially use over sixties. Keep up the good work.

    Margaret Kenny on

  • It was great to see this. You seem like a fantastic lady. I’ve been looking at buying this for myself for a few months now but haven’t taken the investment so far. After seeing this I’ll be on the bandwagon when I next get paid. Way to go! :D

    Jamie on

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