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Maxine Laceby

Maxine’s September Roundup: Friends, Awards Finals, and the Patter of Tiny Feet!


September saw some wonderful news and achievements for Team AC - from awards finals to incredible reviews and our new refer-a-friend scheme going live - plus, some amazing news about our soon-to-be youngest ever Absoluter, too!

October 05, 2020


Photo showing a white woman with short curly silver hair looking to the left away from the camera, she is wearing a blue leather jacket and smiling slightly

October 05, 2020


Another fast and crazy month has gone by - a month filled with so much uncertainty. Not sure about you guys but I always seem to be on the government website checking what I can do, with whom, and where I can do it. Some think I should err on the side of caution and never leave the house, and never go into the office... wishful thinking, Darcy!

If you've seen my latest blog, you will know that last month I experienced the most fantastic weekend wild running in Dartmoor and on the coast. It completely recentered me. I hadn't realised how much in need of a break I was! 2020 is fast becoming a long year. You can read the full blog about my wild running weekend here.

Photo showing a group of women in colourful running gear standing on a hill against a blue sky while a man crouches in front of them

Thank you to our incredible Absoluters for sharing their fantastic reviews of our collagen boosting serum, Maxerum. We have been completely blown away with the fabulous feedback including the results of a recent customer survey of 1200 Absoluters who got their hands on Maxerum when it launched, and it truly means so much to the team and I. Head over to read all the Maxerum reviews for yourself. And it’s not just Team AC who have been impressed with the feedback - we know our Absoluters have been hounded by non-Absoluter friends tearing down their doors to get their hands on the booty that is Maxerum! But rest assured the wait is almost over: we will be launching to the public end of October. Tell your friends!

Photo showing two brunette white young women sat either side of a white woman with grey hair, all three are wearing dressing gowns and laughing together against a grey bed headboard while holding bottles of Maxerum

And speaking of telling your friends, we’ve also just launched a new scheme which is literally all about this! Everyone’s a winner with our refer-a-friend scheme and it’s in full swing for our loyal subscribers. Simply refer a friend, and we’ll treat the friend to £10 off their first subscription, and you to a £10 discount on your next subscription renewal.

We’ve been working hard on all things eco-friendly, and we’re so pleased to announce that the sachet refill for Maxerum is coming soon, and will be available to Absoluters only. This will be a recyclable sachet that fits through your letterbox and can be decanted into your empty Maxerum bottle, which is much more environmentally friendly. Saving our beautiful planet is important to us, as is your pocket, and so this refill will be the reduced price of £19.99.

Photo showing a short haired white woman wearing a black and white spotted top andposting a white envelope into a postbox

And on the subject of recycling, the sachet recycling scheme we launched recently is doing incredibly well already! Read all about it here and do please get involved by adding a recycling bag to your next order to send back your empty sachets and help us help the planet.

Darcy has been busy working on the Absolute Collagen Christmas gifting range! So exciting! We will have an AC luxury cracker and an AC collagen/serum gift set, both of which will be available from the end of October - don't worry, our Absoluters will be first to know. And in the meantime, here’s a little teaser for you!

Photo showing three pairs of hands pulling black and gold crackers

As you all know, it was my mission to bring Absolute Collagen to as many people as possible, and everything I do I feel I do with every single one of our Absoluters alongside me - I do it for us! So imagine the excitement when I found out I was a finalist in the 2020 Best Business Women Awards for two categories: Made in the UK & Most Inspiring Business Woman. It’s always been about the results, not the accolades or the glamour, but it feels amazing to be in the finals of these awards among some fantastic, inspirational business women!

Photo showing a white woman with short wavy silver hair and wearing a grey top smiling at the camera against a forest background, with a roundel listing her as a Best Businesswoman Awards finalist in the upper left corner of the image

With the launch of many collagen sachets entering the market, I want to fully assure you that our Absoluters are, and always will be, at the forefront of everything we do. Many of these new collagen supplements have other active ingredients added to them, so I wanted to explain why we keep Absolute Collagen absolute. In short, when it comes to adding other active ingredients to our product, this is simply not an option for Absolute Collagen at this stage, as there is a lack of evidence surrounding the long term effects of ingesting another active ingredient alongside collagen.

Speaking of other collagen brands, we have heard from few people who have switched to another collagen brand for various reasons, and returned to us due to the quality of the product, lack of results from others etc. I would love to hear from you guys and learn more about your experiences with this - please drop us an email or get in touch on social media.

And last but not least... WE ARE HAVING A GIRL!! And the entirety of Team AC could not be more excited for the patter of tiny feet. Hannah, our fabulous Digital Content Manager, is due in February, meaning this little superstar will be our youngest Absoluter! We can’t wait!

Try liquid marine collagen from £1.93 per day