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March 02, 2022


Maxine Laceby Blog

Maxine's February Roundup: Glamour Awards and ANOTHER New Absoluter Record!


February brought awards, another new Absoluter record, and BIG plans for the rest of the year...

March 02, 2022


Photo showing two white women smiling at the screen, they are both middle aged with short light hair and wearing earthy colour clothes

March 02, 2022


It’s been another busy one - so much exciting stuff happened in February, and even more to come!

I especially loved meeting up with Eva Proudman, our amazing resident hair expert - how lovely is this photo of us?

I’m super excited to reveal that after last month’s record-breaking week of new Absoluters joining the Facebook group, we’ve done it again! We broke our own previous record with (drumroll please)... a whopping 207 new Absoluters welcomed to the group in one week in February - it’s always such a joy to see the Absoluter family growing so fast, and every single one of them receives the warmest AC welcome.

If you’re an Absoluter and you haven’t gotten round to joining yet, check your welcome emails for all the info you need and head over to join today!

I’m also incredibly excited to say we’ve got something big launching very very soon. Everything I do is for the Absoluters, and so for the past two years Darcy and I have been working hard behind the scenes, gathering feedback and learning what the Absoluter community wants next from AC - and then going away and creating a product especially for their needs! We’ve been working with some of the UK’s leading experts and scientists to create this groundbreaking product, and I truly can’t wait to share it with the world.

If you’re an Absoluter, you’ll already know what we have lined up (just one of the many perks of subscribing!) but for everyone else, I’ll leave you guessing a little while longer. Safe to say, it’s absolutely amazing…

Well, Christmas might be long behind us now, but Team AC finally exchanged Secret Santa gifts! After covid meant we had to postpone our festivities, it was fantastic to finally swap presents together. We also got together in the new Birmingham office for a team strategy day, sharing all our amazing plans for you over the next year - it’s going to be a big one, Absoluters!

More big news in the form of an incredible awards win, too: Absolute Collagen won Best Wellness Beauty Supplement in the Glamour Awards 2022, and I couldn’t be prouder! These awards are voted for by the public, so it means so much to the whole team and I that so many of you fabulous Absoluters came out and voted for us - so when I say we couldn’t have done it without you, I mean that in the very literal sense!

And of course, a month wouldn’t be complete without Rosie and I going out running! We are definitely enjoying seeing some spring flowers starting to pop through. Spring is my favourite time of year, not just because it's my birthday but because it feels like it’s time for new things ahead.