Age Powerfully
With Age Comes Power
Age Powerfully is a bold declaration of women embracing the strength, confidence, and beauty that come with age.

I have laughter lines now. I also have a better career, a bigger garden, and better sex.
Ageing isn’t a problem - losing collagen is. We can help with that.
For women who know that age doesn't diminish them – it defines them.
"For too long, women have been told that ageing is a limitation. That going grey and having wrinkles is a ‘problem’. Age Powerfully redefines this narrative, celebrating women who’ve lived, who’ve laughed at the absurdity of modern expectations, and who still show up – not in spite of it, but because of it.
I started Absolute Collagen in a refusal to crumble under comparison - to champion real women and to empower them to step into their strength.
We see you. We get you. We know who you are.
In a world that tells women who to be and then convinces them it was their choice, Age Powerfullyisn’t a strapline. It’s a statement that stands as a declaration of self-belief and authenticity.
Ladies, we’re done hiding and we’re ready to Age Powerfully – absolutely together!”
– Maxine Laceby, Co-Founder, Absolute Collagen
“Age Powerfully is about having the power to speak up, cutting loose what doesn’t serve you and laughing louder - enjoying exactly what you love without caring who’s watching. It doesn’t sell ageing as a problem. It’s all about owning where you are, knowing what works, and ageing in a way that actually feels like you.”


I get hot randomly now. Still never felt hotter.
Ageing isn’t a problem - losing collagen is. We can help with that.

I liked being younger. I *love* being this.
Ageing isn’t a problem - losing collagen is. We can help with that.

I’m not trying to look 25.
Ageing isn’t a problem - losing collagen is. We can help with that.

Gravity’s getting stronger in my 30s. As am I.
Ageing isn’t a problem - losing collagen is. We can help with that.
We're not here to stop you ageing. Ageing isn't a problem to fix or a process to fear. It's just biology. As you age, you produce less collagen, which means less skin elasticity and more fine lines. A daily dose of Absolute Collagen can help with that - for skin that's smooth, firm and absolutely thriving.
Collagen Drops With Age
