For women who know that age doesn't diminish them – it defines them.
–Maxine Laceby, Co-Founder, Absolute Collagen
Age Powerfully
With Age Comes Power
Age Powerfully is a bold declaration of women embracing the strength, confidence, and beauty that come with age.
"For too long, women have been told that ageing is a limitation. That going grey and having wrinkles is a ‘problem’. Age Powerfully redefines this narrative, celebrating women who’ve lived, who’ve laughed at the absurdity of modern expectations, and who still show up – not in spite of it, but because of it.
I started Absolute Collagen in a refusal to crumble under comparison - to champion real women and to empower them to step into their strength.
We see you. We get you. We know who you are.
In a world that tells women who to be and then convinces them it was their choice, Age Powerfully isn’t a strapline. It’s a statement that stands as a declaration of self-belief and authenticity.
Ladies, we’re done hiding and we’re ready to Age Powerfully – absolutely together!"
–Maxine Laceby, Co-Founder, Absolute Collagen
For women who know that age doesn't diminish them – it defines them.
"For too long, women have been told that ageing is a limitation. That going grey and having wrinkles is a ‘problem’. Age Powerfully redefines this narrative, celebrating women who’ve lived, who’ve laughed at the absurdity of modern expectations, and who still show up – not in spite of it, but because of it.
I started Absolute Collagen in a refusal to crumble under comparison - to champion real women and to empower them to step into their strength.
We see you. We get you. We know who you are.
In a world that tells women who to be and then convinces them it was their choice, Age Powerfully isn’t a strapline. It’s a statement that stands as a declaration of self-belief and authenticity.
Ladies, we’re done hiding and we’re ready to Age Powerfully – absolutely together!"
– Maxine Laceby, Co-Founder, Absolute Collagen
I have laughter lines now. I also have a better career, a bigger garden, and better sex.
We're not here to stop you ageing. Ageing isn't a problem to fix or a process to fear. It's just biology. As you age, you produce less collagen, which means less skin elasticity and more fine lines. A daily dose of Absolute Collagen can help with that - for skin that's smooth, firm and absolutely thriving.
Age powerfully in the words of our community
Our models from the shoot on what Ageing Powerfully means to them.
Absolute Collagen Brand Ambassador Emma Willis on what Ageing Powerfully means to her.
Founder Maxine Laceby behind-the-scenes at the Age Powerfully Shoot.
Founder, Author and Speaker Tobi Asare believes in enjoying life at every stage.
Pure. Proven. Powerful.
Proven
100% clinically proven results from the UK’s largest, most robust clinical trial of a collagen supplement, ever.
Pure
Our supplement is the cleanest collagen in the game with everything you need, nothing you don’t.
Powerful
Tried, tested and with over 100,000 happy customers. Don’t just take our word for it, the 5-star reviews and visible results speak for themselves.
