Our story
Meet maxine & Darcy: The original absoluters
As the original collagen specialists, we know just how important collagen is. We’re tremendously proud of our award-winning marine collagen supplements where collagen is our hero, and our fabulous Absoluters are our ultimate proof.
Absolute Collagen began as a personal project born from transformation. At 50, co-founder Maxine Laceby returned to university to study Fine Art, rediscovering her sense of self and the belief that it’s never too late to embrace new possibilities. At the same time, her daughter Darcy was beginning a degree in Food Development—two journeys that would unexpectedly intertwine.
Through experimentation in her kitchen, Maxine began making bone broth rich in collagen and quickly noticed glowing skin, stronger nails, and a renewed sense of wellbeing. Realising the power of collagen, Maxine and Darcy delved into research and found that many supplements on the market were packed with fillers and offered low doses. They set out to create a something better: a premium, hydrolysed marine collagen in a small daily sachet.
Maxine and Darcy launched Absolute Collagen in 2017 with a commitment to transparency, quality, and real results. Their mission remains today: to help people feel confident, empowered, and supported—inside and out.
“The results were so visible both inside and out that many of my friends even started to ask me if they could try some of my broth too! Realising that it worked, I wanted to help even more people and decided to embark on a business venture with Darcy from our kitchen table at home.”
Our Mission
CUSTOMER FIRST
Subscribe & Save up to 20% - plus receive a free gift to support stronger, glowing skin from within.
BRAND INTEGRITY
We’re all about doing business responsibly, ethically and sustainably, which is why we’re so proud of our B-Corp status. Our premium quality, clinically proven, expert-backed, award-winning products speak for themselves.
CELEBRATING WOMEN
Founded by women for women, we’re passionate about empowering women from all walks of life – including charity work with female-focused organisations such as Smart Works and Birmingham Women’s Hospital.
AGE POWERFULLY
Feel unapologetically confident at every stage of life. Because ageing isn’t about slowing down - it’s about showing up, powerfully.
Ageing isn’t the problem. Losing Collagen is.
One sachet a day. That’s all it took. In the UK’s largest collagen study, 100% of participants saw fewer wrinkles and improved skin tone after 12 weeks.
12 week results at a glance
Saw an improvement in fine lines & wrinkles
Increase in hair strands
Boost in skin elasticity
Agreed skin feels replenished & restored
Backed by experts. Adored by faces.
Formulated to be the perfect dose of collagen
Dr Sophie Shotter - Skincare Aesthetician
Our award-winning aesthetician, skincare specialist and beauty press go-to.
Dr Pyal Patel - Dermatology GP
With over 10 years of specialising in dermatology, Dr Pyal Patel focuses on skin longevity with evidence-based treatments.
Eva Proudman - Trichologist
A leading UK Trichologist and hair expert who helped us formulate our haircare range.
Jenna Hope - Nutritionist
Jenna is a prominent figure in the field of nutrition with a focus on sustainable approaches to health.
a dose that delivers
