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Sustainability and Corporate Social Responsibility

At Absolute Collagen, we’re on a journey to consistently improve our products, services, and overall brand - and sustainability and corporate social responsibility (CSR) is a big part of this.

We’re committed to consistently improving our environmental credentials, especially when it comes to our packaging and carbon footprint.

Co-Founder Maxine Laceby walking through a garden, happy that we are now a carbon neutral company

We’re elated to announce that Absolute Collagen is now officially a Carbon Neutral company! Sustainability is without a doubt integral to the ethos of AC, so to have this all-important certification is a huge achievement of ours. So, what does this mean for us all and the planet?

What is carbon neutrality?

To qualify as a carbon neutral company, a business must commit to remove the same amount of greenhouse gases that they emit. To achieve this, we’ve partnered with ClimatePartner to calculate our overall carbon footprint and offset our carbon emissions by supporting third-party carbon offsetting projects across the world.

One of the environmental projects we are now a part of is Social Impact Nationwide India which gives out microcredits to the 700 million people in India who are currently cooking over open fires, allowing them to buy efficient cooking stoves and solar lights.

Image of the work of Social Impact Nationwide India, who Absolute Collagen now work alongside

We’re also supporting the Plastic Bank initiative to prevent 10kg of plastic waste from entering the ocean for every ton of carbon that we offset, which will both help to protect the climate and improve the lives of local people.

Image of photos from the Plastic Bank initiative, who we now work alongside

You can learn more about Social Impact Nationwide India here and the Plastic Bank Initiative here! To read more about Absolute Collagen’s collaboration with ClimatePartner, click here.

How Does (CO2) Enter The Atmosphere?

Carbon dioxide (CO2) is the most commonly produced greenhouse gas which traps heat close to the Earth’s surface. It occurs through natural sources and processes including plant decay, volcanoes and the breath of animals, however it’s also produced by human activities such as through the burning of fossil fuels.

From on-the-go cups of coffee to morning commutes, modern life has resulted in us all having a personal carbon footprint some way or another. Here are a couple of other carbon footprint examples that may surprise you:

Image of an infographic showing carbon footprint examples

Looking at these examples, it’s clear that even the smallest of lifestyle changes can make a huge difference. We believe that by working together, we can achieve remarkable results; after all, we live on an extraordinary planet filled with absolute possibility!

Our Promises To You

As part of our carbon neutrality plan, we are making a pledge to review our distribution practices by 2023, work in collaboration with our supply chain to understand the carbon footprint of our products by 2024, and make all of our products recyclable or refillable by 2030.

We also promise you this: we’ll be maintaining an Environmental Management System (EMS) to ensure that our impact on the local environment is handled as effectively as possible.

Our other future plans include conserving resources, using low emission raw materials, switching to renewable energy sources, increasing energy efficiency, and recycling or reusing as much waste as possible.

Every single Absolute Collagen product will always be developed with a responsible, ethical and sustainable approach using sustainably certified and cruelty free ingredients. It’s also important for us to work with suppliers and partners who share our commitment to our goals.

You’ll be glad to know that we’ve already offset our Scope 1, 2 and some of our Scope 3 emissions already!

What Are Scope 1, Scope 2 and Scope 3 Emissions?

Carbon emissions are classed as Scope 1, 2 or 3. Here’s a breakdown of each:

- Scope 1 emissions are direct emissions such as the running of our company.

- Scope 2 emissions are indirect emissions, i.e the energy we purchase from the grid to keep the lights on in our warehouse where all of our products are shipped to our lovely Absoluters.

- Scope 3 emissions are indirect value chain emissions. This includes the likes of our employees commuting to work and the supplies needed to run our business such as paper and computers, all the way to the entire supply chain network for our ingredients and products to move round the globe.

If you’d like to know more about Scope 1, 2 and 3 emissions, the experts over at Climate Partner have explained them in full detail here!

Our Environmental and Sustainability Journey

Image of infographic Our Environmental and Sustainability Journey

We are measuring our carbon footprint, and will use the data from this assessment to both reduce and offset our carbon footprint. This means we’re striving to be more environmentally friendly in two ways: looking to reduce our carbon emissions as a business where possible, and working to offset our carbon footprint where it can’t be reduced by taking part in various carbon offsetting schemes.

Recycling and Packaging

We’re proud to offer a free sachet recycling scheme which we encourage all our Absoluters to join in with. Our sachets are made from 100% recyclable materials, however we recognise that they can’t currently be recycled in your usual kerbside recycling collection which is why we set up our sachet recycling scheme. Our cardboard packaging is 100% recyclable at kerbside, as is absolutely all cardboard used throughout the business - from every stage of our supply chain to the warehouse and right up to our customer orders.

Image of an infographic of our recycling process
Image of an infographic showing that our products our recyclable

When it comes to the rest of our packaging, we’re always working hard to make that more sustainable, too. Our glass serum bottles are recyclable in your standard recycling collections, (just remove the pipette and rinse the bottle first!) as are our shampoo and conditioner bottles. We’re also proud to use post-consumer recycled (PCR) plastic in our shampoo and conditioner bottles, which means we’re diverting plastic from landfills and ensuring it can be recycled again and again.

Charity and Community

If you’re one of our wonderful Absoluters already, you’ll know just how important community is to us here at Absolute Collagen. We’re very proud to support a variety of charities and good causes including the Prince’s Trust and CoppaFeel, both of which are important to Maxine on a personal and professional level. We support good causes as a business, donating money, time and practical support, and Maxine also works extensively with these charities as a philanthropist.

Image of Co-Founders Maxine and Darcy for the Princes Trust charity

As a female founded brand, inclusion and diversity within our team is also important to us, and we’re proud to have a diverse team and a female-led leadership team. We believe strongly in Maxine’s mantra: “The Power Of SIR”, which means everyone deserves to feel Safe, Important, and Respected.

This extends to every single Absoluter, which is why we are proud to be transparent in using real Absoluters in our marketing campaigns, rather than non-Absoluter models. We also never retouch, filter, or edit our Absoluters in campaigns - it’s all about celebrating real people and real results.

And when it comes to working at Absolute Collagen, our people are very important to us, too. We have our own charity and social squad who work hard to help us all support great causes and schemes while also organising team bonding events and socials, making Absolute Collagen an absolutely great place to work!