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Sustainability and Corporate Social Responsibility

At Absolute Collagen, we’re on a journey to consistently improve our products, services, and overall brand - and sustainability and corporate social responsibility (CSR) is a big part of this.

Our Environmental and Sustainability Journey

We’re committed to consistently improving our environmental credentials, especially when it comes to our packaging and carbon footprint.


Recycling and Packaging

We’re proud to offer a free sachet recycling scheme which we encourage all our Absoluters to join in with. Our sachets are made from 100% recyclable materials, however we recognise that they can’t currently be recycled in your usual kerbside recycling collection which is why we set up our sachet recycling scheme. Our cardboard packaging is 100% recyclable at kerbside, as is absolutely all cardboard used throughout the business - from every stage of our supply chain to the warehouse and right up to our customer orders.

And when it comes to the rest of our packaging, we’re always working hard to make that more sustainable, too. Our glass serum bottles are recyclable in your standard recycling collections (just remove the pipette and rinse the bottle first!) as are our shampoo and conditioner bottles. We’re also proud to use post-consumer recycled (PCR) plastic in our shampoo and conditioner bottles, which means we’re diverting plastic from landfill as well as ensuring it can be recycled again and again.

Carbon Footprint Reduction

We are measuring our carbon footprint, and will use the data from this assessment to both reduce and offset our carbon footprint. This means we’re striving to be more environmentally friendly in two ways: looking to reduce our carbon emissions as a business where possible, and working to offset our carbon footprint where it can’t be reduced by taking part in various carbon offsetting schemes.

Charity and Community

Community is really important to us at Absolute Collagen. We’re very proud to support a variety of charities and good causes including the Prince’s Trust and CoppaFeel, both of which are important to Maxine on a personal and professional level. We support good causes as a business, donating money, time, and practical support, and Maxine also works extensively with these charities as a philanthropist.

As a female founded brand, inclusion and diversity within our team is also important to us, and we’re proud to have a diverse team and a female-led leadership team. We believe strongly in Maxine’s mantra: “the Power of SIR”, which means everyone deserves to feel Safe, Important, and Respected. This extends to every single Absoluter, which is why we are proud to be transparent in using real Absoluters in our marketing campaigns, rather than non-Absoluter models. We also never retouch, filter, or edit our Absoluters in campaigns - it’s all about celebrating real people and real results.

And when it comes to working at Absolute Collagen, our people are very important to us, too. We have our own charity and social squad, who work hard to help us all support great causes and schemes, while also organising team bonding events and socials, making Absolute Collagen an absolutely great place to work!