Results that speak for themselves
*Independent user trial: 130 participants over 12 week
Backed by science, trusted by experts.

Dr Sophie Shotter
Our award-winning aesthetician, skin care specialist and beauty press go to

Eva Proudman
Leading UK Trichologist & hair expert, who helped us formulated our haircare range

Dr Barton
Women's health & menopause doctor, supporting women to navigate their changing body

Dr Dave
Our resident senior scientist & clinical expert
Emma's Skincare Secrets
As an Absoluter for three years, Emma Willis knows collagen works even better when paired with great skincare. So we’ve made a range that’s as powerful, simple and effective as our supplements.
Just ask Emma.
FAQ
Why did we create the collagen shampoo & conditioner?
Most thickening hair products rely on heavy formulas that leave hair weighed down and flat. We created the UK’s first collagen complex shampoo and conditioner to do the opposite - to thicken, volumise and nourish thinning hair while keeping it light, lifted, and full of life.
How does our thickening shampoo & conditioner work?
Just a small amount delivers powerful, visible results:
- Hair looks and feels thicker, stronger, and more volumised
- Our collagen complex formula works from within to strengthen strands and reduce breakage
- On the outside, it wraps the hair cuticle for added protection and long-lasting shine
- Reduces shedding and improves overall hair health
All without weighing your hair down.
Who should use the Collagen Complex Shampoo & Conditioner?
Our Collagen Complex system is designed for anyone with thin, fine, or thinning hair who wants more volume, strength, and gloss.
Safe for coloured and chemically-treated hair - testing showed no colour fade after 12 weeks
Suitable for all hair types and textures
Please note: contains collagen, so not suitable for vegetarians or vegans
How much should I use and how often should I use it?
You only need to use a small amount of the shampoo and conditioner as they are powerful and effective - we recommend using an amount that’s roughly the size of a 10p coin.
We recommend you wash your hair a minimum of 5 times a week for the optimum results, however we understand this isn’t suitable for all lifestyles. Every other day will also work well, but it may take longer to see results.