2025 Round-Up

That’s right! Back in March, we launched our neutral-tasting Crystal Clarity Collagen Powder supplement. Customers told us they wanted a new way to take their daily dose, so we listened and made a flavour-free, pre-mixed powder sachet with the exact same benefits as our fruity liquid. The verdict? Well, the reviews speak for themselves…

"It has a neutral flavour and actually smells quite nice. It mixed well and didn't change the taste of my smoothie." - Amanda - Age 41

"The taste is totally undetectable when you're putting it into a hot drink or a smoothie, I'm thrilled with the results" - Kelly - Age 41

After a HUGE effort from the whole team, April saw us launch our supplements and skincare into Boots stores – nationwide! This was such an exciting milestone for us and allowed us to reach our customers in new ways. Plus, the Boots shelves have never looked so yellow. The Absolute Collagen in-store launch was classed by Boots execs as a blueprint for future brands looking to take the leap into retail. We couldn’t be prouder.

We added a new powerhouse product to our Deep Lift skincare arsenal in September. A 5-in-1, hyaluronic acid-infused multi-tasker for instant and lasting results on wrinkles. The benefits? Blurs. Smooths. Hydrates. Plumps. Treats. And still leaves you looking like you - no appointments necessary. Our socials have been blowing up with rave reviews and application videos showing the silky soft, velvety texture in action.

In October, we completely re-vamped the look and feel of our brand. Same us. Fresh new look. We went bolder and brighter with new models and new ways to communicate with our amazing customers. We wanted to shout more loudly and proudly about ageing powerfully and what that means to us as a brand, but also to help empower our customers to do the same. Seeing ageing as something to celebrate. Not fear.

“I’m so excited to share our new brand relaunch with you. We made every decision with YOU in mind, encouraging you to age powerfully, YOUR way, by YOUR rules.”

Maxine Laceby,

Founder of Absolute Collagen

Some of our amazing Absoluters came to visit our Birmingham head office to celebrate our new Age Powerfully campaign. They were given some exclusive sneak previews to our exciting upcoming product launches, plus, they got to meet and chat with the lovely Maxine

We listened to our wonderful Absoluters and gave our website a few tweakments behind the scenes. It’s now faster, smoother and easier to shop the clinically proven, absolute results of the UK’s #1 collagen you know and love.

November saw us add to our already impressive line-up of collagen supplements, with the launch of our liquid Skin Pro: Renew & Rejuvenate and Hair Pro: Renew & Rebuild. The same clinically proven benefits as our original liquid, but with additional, targeted actives for skin or hair. The launch event saw Absoluters, press and influencers attend the Absolute Collagen Skin & Hair Clinic where they were given 121 consultations with our experts, a luxury blow-dry, and skin-pampering sessions – the buzz was electric as we celebrated pure, proven, powerful collagen for women who are showing up, not slowing down.

2025 saw us add even more awards to our trophy cabinet:

- Women’s Health 2025 Skincare Award for Best Collagen Supplement (Crystal Clarity Collagen Powder)

- Woman & Home Clever Skincare Award for Best Supplement (Crystal Clarity Collagen Powder)

- Attracta Beauty Award for Best Collagen Supplement (Crystal Clarity Collagen Powder)

- Prima Midlife Beauty Award for Best Collagen Supplement (Crystal Clarity Collagen Powder)

- Business Culture Award for Diversity, Equality & Inclusion