Maxine’s November Roundup: Share Your Sparkle, The Times interview and more exciting awards…
It's officially holiday season and I for one am in the full festive spirit. Before we wrap up the year, let me take you through everything that Absolute Collagen did in the month of November.
With the holiday season officially here, I am fabulously in the festive fever. From the Christmas light displays to the seasonal drinks menus, it all makes me want to celebrate this December. But before that, let me take you through what I got up to in the month of November.
The Times Interview
November began with an amazing venture! I was interviewed by The Times newspaper. This interview was completely raw and I had the opportunity to talk about my journey both personally and professionally with Absolute Collagen. From establishing the business at the age of 50, working alongside my beautiful daughters and building it to be the brand that it is today. This was an excellent platform for me to do so and to be recognised by such an historically prestigious publication was an honour.
We launched Absolute Collagen’s biggest ever gifting range. This fantastic collection of gifts went live in time for the festive season but features a selection of 5 carefully curated gifting bundles that can be gifted all year round. As our biggest ever gifting range to date, this collection also features our first ever mini hair care duo. There was a lot of hard work that went into planning this launch, and I am so thrilled to see it finally come to life. Be sure to shop the AC Christmas gifting here.
Darcy won a CEW Award
I could not be more proud of Darcy, who won the incredible CEW Young Achiever Award. Her hard work and dedication not only as my daughter but as co-founder of Absolute Collagen always amazes me, and when she gets accredited with awards like this it reinstates just how deserving she is of it.
Share Your Sparkle
Throughout the month of November, some of team AC and I set out across the UK to film for our Share Your Sparkle campaign. We had a lot of fun shooting content and paying a few surprise visits to some familiar faces. We wanted to give back to the community through small acts of giving and that it is exactly what we did. We surprised Birmingham Children’s hospital, long-standing absoluters and even complete strangers through gifts and gestures to spread some of our Christmas sparkle this season.
And throughout the month of December we are also donating £10 to The Samaritans charity with every sale of our Absolutely Everything Gift Box.
As part of the Share Your Sparkle campaign we're asking our friends, customers, colleagues and partners to also get involved and Share Your Sparkle, by paying it forward where you can, through small acts of kindness.