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December 12, 2022

Maxine’s November Roundup: Share Your Sparkle, The Times interview and more exciting awards…

5 min read By Maxine Laceby monthly roundup

It's officially holiday season and I for one am in the full festive spirit. Before we wrap up the year, let me take you through everything that Absolute Collagen did in the month of November.

With the holiday season officially here, I am fabulously in the festive fever. From the Christmas light displays to the seasonal drinks menus, it all makes me want to celebrate this December. But before that, let me take you through what I got up to in the month of November. 

The Times Interview

November began with an amazing venture! I was interviewed by The Times newspaper. This interview was completely raw and I had the opportunity to talk about my journey both personally and professionally with Absolute Collagen. From establishing the business at the age of 50, working alongside my beautiful daughters and building it to be the brand that it is today. This was an excellent platform for me to do so and to be recognised by such an historically prestigious publication was an honour.

Image of maxine with the times interview 

Christmas Gifting

We launched Absolute Collagen’s biggest ever gifting range. This fantastic collection of gifts went live in time for the festive season but features a selection of 5 carefully curated gifting bundles that can be gifted all year round. As our biggest ever gifting range to date, this collection also features our first ever mini hair care duo. There was a lot of hard work that went into planning this launch, and I am so thrilled to see it finally come to life. Be sure to shop the AC Christmas gifting here.


Image of Maxine with christmas gifting

Darcy won a CEW Award 

I could not be more proud of Darcy, who won the incredible CEW Young Achiever Award. Her hard work and dedication not only as my daughter but as co-founder of Absolute Collagen always amazes me, and when she gets accredited with awards like this it reinstates just how deserving she is of it. 

Image of Darcy with CEW award

Share Your Sparkle

Throughout the month of November, some of team AC and I set out across the UK to film for our Share Your Sparkle campaign. We had a lot of fun shooting content and paying a few surprise visits to some familiar faces. We wanted to give back to the community through small acts of giving and that it is exactly what we did. We surprised Birmingham Children’s hospital, long-standing absoluters and even complete strangers through gifts and gestures to spread some of our Christmas sparkle this season. 

And throughout the month of December we are also donating £10 to The Samaritans charity with every sale of our Absolutely Everything Gift Box.

Image of Maxine and Katy surprising Winnie


As part of the Share Your Sparkle campaign we're asking our friends, customers, colleagues and partners to also get involved and Share Your Sparkle, by paying it forward where you can, through small acts of kindness. 

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Article written by Maxine Laceby
This blog post is written by Maxine Laceby, co-founder of Absolute Collagen. Maxine founded Absolute Collagen at 50 years old, after experimenting with a recipe in her kitchen. She went from being a full-time mum to becoming a beauty business owner in a just a year. Now, an award-winning entrepreneur Maxine always puts our amazing Absoluters at the heart of everything we do.

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