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Why collagen supplements benefit women over 40 according to a Dermatology GP.
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Maxine shares what being a ‘by women, for women’ business really means to her - from backing female-led suppliers and charities, to investing in women with big ideas and championing our Absoluters.
“Whilst I love celebrating women all year round, this day really matters. It gives us a reason to pause and appreciate the women who influence, support and inspire us - because there’s room for them all. And, when women support women, all women rise.”


“I honestly can’t believe I’m turning 60 this month. Bring it on! I feel proud - not in a loud way, but in a grounded, grateful way. I’ve spent years laying the foundations, and boy, am I having fun. My ‘60 Things Before I’m 60’ bucket list pushed me well outside my comfort zone (which, by the way, is where all the good stuff happens). I’ve learned that ageing isn’t something to hide from - it’s a privilege that sadly many don't get. My own mother passed away in her 60th year. I genuinely feel like I’m stepping into my best era yet, and I can’t wait! If I could tell other women one thing, it would be this: don’t brace yourself for milestones - back yourself through them.”
“Darcy and I founded Absolute Collagen in 2017 with one clear purpose: to help women age powerfully. Not through anti-ageing or reversing time. But through supporting what’s already there. We’re proud to be recognised as a ‘Buy Women Built’ business for our unwavering efforts in supporting women with proven, pure and powerful products that absolutely work.”

FEMALE-LED SUPPLIERS.
“I’m incredibly proud that our collagen manufacturers are female-founded organisations with the highest animal welfare standards. We didn’t choose them by accident. We chose them because their ethics and sustainability standards mirror our own - backing women at every level of business.”

“As a business, we donate to and volunteer with Smart Works – a charity helping unemployed women gain confidence and employment through free, high-quality interview clothing and styling advice. I personally offer one-on-one coaching to help empower these women to feel interview-ready - it’s always my favourite day of the week.”
INVESTING IN FEMALE-LED BUSINESSES.
“Personally, I’m passionate about investing in female-led businesses. I love seeing women build something from scratch, push through barriers, and succeed on their own terms. There’s something powerful about watching another woman win - and knowing you played even a small part in that journey.”

“Our Absoluters are a powerhouse. They’ve built a community through loyalty, honesty and shared experience. They swap advice, share before-and-afters and celebrate progress - not just in skin, but in life. To them it’s about more than a subscription. It’s a connection. They’re the reason we do what we do.”
One of the most powerful things we can do as women is back each other. When women support women, all women rise.
PAST. PRESENT. FUTURE.
“22 years on, I’m able to remember my mum with a smile and not a tear. So, this International Women’s Day, take a moment to celebrate the wonderful women in your life - whether it’s over the phone, over a cuppa, or re-living memories that last a lifetime.”