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July 04, 2022


WE’RE ON TV! Exclusive look at our first ever TV advert!

Absolute Collagen is on TV! Take a look at our first ever TV ad and debut, and read on to find more about the incredible cast and crew behind the process.

July 04, 2022

Image of Silvia with her AC Sachet

July 04, 2022

The day has finally arrived… Absolute Collagen is now on TV! We simply can’t wait to share our advert with you. 

Before we show you the final edit, let us fill you in on our stars who are taking centre stage in the campaign. 

Our Absoluters became Actors

When it came to the casting process for our advert, our founders Maxine and Darcy Laceby wanted to make it paramount that the stars of the shoot were true users of Absolute Collagen. So, what better way to do this than to cast some of our loyal and incredibly fabulous Absoluters? 

Five lovely ladies took the spotlight in our campaign. Some of these Absoluters are:

Silvina, 54, from London who is a former statistician now turned model. Natalie, 39 who is the CEO of her own theatre production company in London and lastly Anna, 41, from North Yorkshire who is a business owner.

Anna with AC Sachet at edge of a lake
Image of Holly in the kitchen with her AC sachet
Image of Adele doing yoga holding her AC sachet

We asked two of our amazing Absoluters why they wanted to get involved with this shoot and what they love about Absolute Collagen. 

“I love Absolute Collagen! I’ve been an Absoluter right from the start 5 years ago and wouldn’t go a day without it. It’s my daily treat.” - Adele.

My goal is to inspire middle aged women to embrace "being our age". I promote being the best version of ourselves and making the most whilst being our true selves. This means knowing what we deeply want, embracing life changes and ageing gracefully. Absolute Collagen certainly adds into this process!” - Silvina. 

A message from Maxine

“I can’t quite believe that Absolute Collagen is now live on TV! As you know, our Absoluters are the heart of everything we do and it is because of their support, dedication and love for our products that all of this has come to life. So, I wanted to make sure they were a part of the campaign in some way. What better way to do this than casting some of our long-standing loyal Absoluters to take part in our first ever TV campaign! Thank you to these wonderful ladies, and the entire Absoluter community for making all this possible.” - Maxine.

So here you have it…watch our first ever TV advert below!


Be sure to keep a lookout for us on TV, as well as our billboards around Birmingham too and tag @AbsoluteCollagen whenever you see the advert on your TV screen!