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Maxine Laceby

Advice from beauty entrepreneur, Maxine Laceby: Follow your dreams


Our founder and CEO shares her experience of starting a business at age 50 and why you should never give up on your dreams.
Advice from beauty entrepreneur, Maxine Laceby: Follow your dreams

by Maxine Laceby

November 07, 2019


Advice from beauty entrepreneur, Maxine Laceby: Follow your dreams


Our founder and CEO shares her experience of starting a business at age 50 and why you should never give up on your dreams.

November 07, 2019


Advice from beauty entrepreneur, Maxine Laceby: Follow your dreams

If you ask me what I was born to do, I would say it’s to be a mother - not be a beauty entrepreneur.

Motherhood has been the most rewarding experience of my life. It’s a responsibility that I take incredibly seriously, and I use what I’ve learned from raising two kids in my business every day.

Recently, I was asked to host a talk on how I started Absolute Collagen and how I grew it into a top brand at the UK’s leading festival for retailers, buyers and upcoming brands, Top Drawer.

 

I believe that it’s never too late to pursue your dreams. My career as a beauty entrepreneur didn’t take off until I was 50 because I didn’t even have a career. I was happy as a stay-at-home mum.

Two years ago, you wouldn’t be wrong to be a little sceptical if I told you I wanted to launch a brand made from my own kitchen. There were already a few obstacles for me. I barely knew how to use a computer. I hadn't written a cheque in years, and I also have ADHD and dyslexia.

I see ADHD and dyslexia as gifts. They make me have to think around things and become solution-focused. At the time of starting Absolute Collagen, I hadn’t worked in 25 years and had no previous business experience but not for one minute did I let that stop me.

And I did it. I never let obstacles get in the way of my goal.

I believed in my product, I knew it worked and I choose to make it the best!  Sometimes, all it takes is having a fundamentally strong concept to start something incredible. 

Flash forward two years and here I am: being invited to talk about becoming a beauty entrepreneur and running a successful brand. 

Absolute Collagen has won prestigious awards and is now a leader in the UK for collagen supplements. We’ve expanded into different countries, and we have thousands of great reviews from #Absoluters all over the world because they love the product so much.

Dreams can be achieved even when they look unbelievable. As long as you keep your self-belief and know how to apply what you’ve learned then you can be capable of anything.

It’s been a brilliant two years and I would say that Absolute Collagen is still only starting out. Who knows what the future has in store? Hopefully, there’ll be more great years to come - I’m just going to keep on enjoying the ride.

6 comments


  • Thank you Maxine, we all love you, i am so happy that you create this amazing collagen. i had so much pain as i got arthritis in my knees ,lower back and shoulder and after using your collagen i was able to go to the gym to do workouts for my legs, i feel like new. my skin is better even i got a good skin, i am a massage therapist and i get always asked why i look so good for my 54 years and i say this is thanks to my best lady friend Maxine, you really touched half of my clients and friends and famliy with your product. we are thinking of you every mornig when we start the day with your collagen, you are the best and your product is the best what i ever had. there is not one day where i did not used colagen and my mothe just turned 80 and she always telling me, mike please order for me and your sister collagen, i dont know what it does but i feel amazing with it. so i am writing this is the name of all my clients and myself. you can be so proud what you did in your kitchen at home and how it tured out to be the best natrual prodict, thank you so much and many hugs to your entire team helping you to provide as well a fantastic service. you are all stars, thanks again and sending you a big kiss. Your mike

    Mike Manssen on

  • Absolutely incredible!
    I love Absolute, it really WORKS! I am on my 3rd box and started noticing a difference shortly after 2 weeks of trial.
    People are really noticing the difference in my skin! I was asked if I did BOTOX… My husband has noticed the difference and is now taking too!
    Thank you for creating Absolute and being such an inspiration!
    Dani x

    Daniela Busseni on

  • Thank you, Maxine, I do appreciate yourself who has had it hard and able to say I did it my way. Hardships come in all different forms. As I’ve been in a physiatric ward. I’ve made friends and people who passed away. Wept bitterly and had to be cruel to be kind. I found out stuff about my family I didn’t know. There’s been happiness and grief.
    From Mark

    Mark Tierney on

  • I love your story and admire your strength, confidence and self belief. Well done Maxine!

    Dawn Welsford on

  • Thank you Maxine, we all love you, i am so happy that you create this amazing collagen. i had so much pain as i got arthritis in my knees ,lower back and shoulder and after using your collagen i was able to go to the gym to do workouts for my legs, i feel like new. my skin is better even i got a good skin, i am a massage therapist and i get always asked why i look so good for my 54 years and i say this is thanks to my best lady friend Maxine, you really touched half of my clients and friends and famliy with your product. we are thinking of you every mornig when we start the day with your collagen, you are the best and your product is the best what i ever had. there is not one day where i did not used colagen and my mothe just turned 80 and she always telling me, mike please order for me and your sister collagen, i dont know what it does but i feel amazing with it. so i am writing this is the name of all my clients and myself. you can be so proud what you did in your kitchen at home and how it tured out to be the best natrual prodict, thank you so much and many hugs to your entire team helping you to provide as well a fantastic service. you are all stars, thanks again and sending you a big kiss. Your mike

    Mike Manssen on

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