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Maxine’s September Round-Up: Skincare Launch, PR Events and Awards!
October 10, 2023

Maxine’s September Round-Up: Skincare Launch, PR Events and Awards!

5 mins By Maxine Laceby By Maxine

Goodbye Summer, Hello September! 🍁 It has been such an incredible month here at Absolute Collagen and I cannot wait to tell you all about it! Read on to find out what exciting things have been happening!

Skincare Launch

It’s finally here! It's been a year in the making and I am so proud to say that we have officially launched our new Deep Lift Skincare Range🌟

Our Absoluters asked and we delivered and I cannot believe that it’s finally here!

At Absolute Collagen, we believe great skincare is about more than just looking good. Each product has been formulated with ingredients that work deep to improve skin firmness & help the skin feel hydrated, and boy do they!

It’s moments like these that make me reflect on how far we’ve come since we started this incredible journey back in 2016. If someone had told me then that we’d be here today, launching our new Deep Lift Skincare line to the world, I honestly wouldn’t have believed it.

From the very beginning, our mission has been to bring you products that embody the absolute best in skincare and wellness, and your passion for Absolute Collagen has made that dream a reality. 

Absolute Collagen isn’t just a brand; it’s a symbol of absolute possibilities, and that’s because of you, our Absoluters. ⚡️💛

A very big shoutout to every AC team member who has made this launch possible and to every Absoluter who has been involved in the development, it truly wouldn't be possible without each one of you.

 Skincare Launch PR Event

To launch our new skincare range, we hosted a beautiful lunch at The Londoner along with Brand Absoluter Emma Willis and the wonderful Susannah Taylor!

The room looked absolutely beautiful, I honestly felt emotional seeing the room for the first time. To see all the hard work that everyone has put in and to see such a beautiful outcome truly is amazing. The fact I was able to share this experience with Darcy makes it even more special. The team had really thought of everything to make this event as special as it was, from branded ice cubes to branded macarons! How delightful! 

We held a panel talk that was hosted by the lovely Susannah Taylor. Myself and Emma took the ladies through the beginning of our friendship and hearing Emma speak about AC just solidifies the thought that this partnership with Emma Willis truly is authentic, real and most importantly, meaningful. She truly is amazing and I’m so proud to have her as brand ambassador. 

The panel was then followed by a delicious lunch and we hope that everyone who attended had the best time, we certainly did!

Team Night Out

We really value spending time together as a team, it's so important to connect with each other outside of the office! So, this month we took the team out to Boom Battle Bar near our Birmingham HQ where we all enjoyed a bit of axe throwing, mini golf, and shuffleboard. It was such a fun evening and our team is so deserving of some fun, especially after all their hard work on the launch!


It's officially awards season! This month I co-hosted the EntreConf awards besides the wonderful Greg Ingham. Co-hosting an awards ceremony was a first for me but it was such a wonderful experience, to be stood on that balcony in front of such a huge audience was so surreal to me but I enjoyed every moment!

To end the month, I attended the Enterprise Vision Awards in Blackpool and WON the Business Woman category. I couldn’t believe it! 🏆✨I am so grateful to have been voted by so many of you and I truly appreciate all the support! One thing I said during my winners speech was ‘when no one thinks you can, you so can’ and that truly has got me where I am today.

I am so incredibly grateful for all that has happened this month. I appreciate everyone involved, from our AC team, to our very own Absoluters and I cannot wait to show you what we’ve got coming up next so watch this space!

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Article written by Maxine Laceby
This blog post is written by Maxine Laceby, co-founder of Absolute Collagen. Maxine founded Absolute Collagen at 50 years old, after experimenting with a recipe in her kitchen. She went from being a full-time mum to becoming a beauty business owner in a just a year. Now, an award-winning entrepreneur Maxine always puts our amazing Absoluters at the heart of everything we do.

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